It is interesting to draw a parallel between what has happened in the music industry and what is now happening in the tech and publishing industries. A new breed of professionals, who are really good at what they do and can “hustle”, are giving established companies are hard time in all these industries.
On a long walk with one of my previous managers in San Francisco last week, we discussed a new generation of coders, who he called “Gentlemen Coders”. He described them as :
- Self employed developers paired up with a good designer
- Via the app stores,they sell directly to customers
- No desire for world domination – just building the best product they can
- Value their time and quality of life over a desire for just money
- Can hustle and get attention to their products
He moaned how he would have loved to be able to do this when he got out of college 25 years ago. He told me of story where he sold his product’s rights to a publisher and then when the publisher went bankrupt, he could not sell his product – period. His product had become a property of the lenders to the bankrupt publisher and its fate had to be decided in bankruptcy court.
I see many interesting products being created by gentlemen coders. See:
- AirServer by my friend Pratik for example.
- movie-slate by Cliff Joyce
And, this way of developing software is significantly faster and cheaper than how established software companies develop products. Gentlemen coders are very closely tied to their customers and have complete control of the pace and direction of development. Thus, they seem to respond faster to customer demands and update when they are ready not when “everyone in the company” is ready.
So, is it game over for large software companies or publishing houses? I dont think so. But, this new way to develop software should attract a lot of talented, fresh out of college graduates towards starting their own companies. Working for a large innovative software company is so 2007. 🙂
Its much easier to build out a product idea that excites you and then take it to market via the app stores today than it ever was. These stores are hyper-competitive though and knowing how to hustle will be the differentiator between success and failure.
|Publishing Channel(s)||Own website||Kindle, e-Books||App Stores (apple and android)|
|Successes||Jonathan Coulton||Hugh Howes||AirServer|