Can you build great software products in India?

One of the hardest questions to answer as a product manager in a multinational software company is, treat “Can you build great products in India?”. Most of us will instinctively respond, pharm “of course, yes”. The follow up question is, “Really? How can you build great products in India when you are surrounded by filth, your workspace is not fabulous, your country does not value design, your atmosphere is poisonous and you have years of training in putting up with unfinished shit?”.

Essentially, they are saying, “Unless you have good design around you, you will not notice bad design and thus build products that are not really ready for an affluent user base that values design”. Thus, all new products must be built where there is a better appreciation and presence of design.

All these arguments are true to a certain extent. As a well traveled Indian living in a metropolitan city I can see why foreigners think this way. India is not clean. Functionality trumps design and has for a long long time.  Government project remain unfinished forever or get done to a really low level of quality. Most people are not willing to pay the premium for good design. And, we really do put up with more shit than most.

This perception is an issue because often, important executives think this way and throttle career advancement opportunities for promising folks in India. And, I do think that this is a real problem.

What’s interesting is that these issues are kinda beyond the control of the individuals being penalized. We are trying our best to experience good design and learn and retrain ourselves and our teams.

What’s also interesting is that this intrinsic lack appreciation for design is going away in India. This is largely thanks to the startup boom due to VC investments in India. We are experiencing really good design via mobile apps and responsive web sites. Most software developers have easy access to what is considered good design. We are training a lot of experience designers who are building well designed websites like cleartrip.com. And today, other that good data scientists, XD is the hardest function to recruit for in software.

We are also beginning use data to improve experiences and drive users through funnels J All this is forcing us to develop world class sensibilities and software right from here. Example: zomato.com It’s a well design service that’s giving yelp a run for its money. Flipkart is competing head on with Amazon.com and Snapdeal.com is competing with Flipkart. Similar things can be said for Practo and Bookmyshow. These are well designed apps too.

Uber is forcing taxiforsure and ola and Meru to up their game. Some of these crappy apps have grown to become good copies of Uber even though they had really humble, functionality driven beginnings.

So yes, things are changing. Hope we change this perception by shipping lots of great shit out of India, fast and often!

–Anubhav

 

An Extra Ordinary Business Dinner

I had a great meeting with a potential partner in the UK today.

At the dinner, we all answered this question, “What would you be doing, if you won the lottery today”?

This is a fantastic interview question and also a great getting to know you question as it forces introspection. I was surprised how honest and sincere my answer was. Here is what I said:

” I dont think money is as issue for me today so winning the lottery will not change my behavior too much. I think I will still go to work. I have a great job. I dont think I appreciate what I a great job I have because I have been doing it for so long. But, I also think I might quit my job and join my dad in his business because no amount of accolades in my current job will compare to spending the few remaining years I have with my father.”

I think I made some people cry at the table.

 

Others followed this up by their own stories of how they shaped their own careers contrary to what their parents, especially their fathers wanted them to do. One person’s dad wanted him to be a professional football player but he decided to pursue cricket and software after he reached 5’10” and stopped growing while other goalkeepers continued to grow. Another guy told me how his parents wanted him to join the restaurant business but he decided to go anothey way after seeing the pain involved in running a restaurant – even after he paid will own way through and earned a degree in restaurant and hotel management. The fourth person on the table recounted how he wanted to be an artist but his father asked him to consider a more economically profitable career. He chose software then and then instead of picking a highly paying job at a telecoms firm, he decided to work for a small visual effects company that was doing work for Jurassic Park. Its only now, at forty, that he is beginning to pursue art again. His father still does not approve but he cares a little less about it… just a little less than before mind you.

We also discussed how selfish you have to be to be an artist. You put your work before everything else. Friends, family, wife and children included to be the best you can be.

Its really interesting… the impact your parents advice has on your career and how an honest answer opens up the table for more sharing. I think we all felt a connection at the end of what could have been a very ordinary business dinner.