Startup lesson


Was very excited to hear that Alex Bloomberg, price treat creator of one of my favorite podcasts – “Planet Money” is trying to make it out on his own. See: That said, Act 1 of This American Life episode 533 is painful to hear because it makes a lot of rookie mistakes. It’s especially painful because Alex is a great storyteller, yet he fails to perform a simple audience analysis before he meets a powerful investor.

I encourage every startup enthusiast or entrepreneur in the making to listen to what happens to a seasoned storyteller in a pitch meeting. How Alex’s personal attachment to his startup clouds his storytelling approach.

I wish him well. I hope he stops asking for funding. He is essentially building a small business. It could be a great small business that keeps him and maybe a couple of more people gainfully employed but there is no big exit.

I would hate to see him take on a lot of debt pursuing a dream that won’t come true. I really don’t think he is going to get a big time investor excited about his idea. I do think however, that he will create great content and will do well if he can limit the scope of his endeavour.

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