Lean* is on a roll. I read lean analytics on a plane last week and was able to get through about half of it and I liked it. I’ve recommended it to product owners on my team so that they can get a quick summary of the best practices for analytics. They have laid out the book as an “Analytics for Dummies” book.
I think the first half of the book is useful to get grounded but here are the things I did not like:
- Focuses only on web analytics
- Does not really discuss measuring feature use even for a web app
Here are the things I liked
What to measure
You can track many metrics, its important to collect as few metrics as you can and only the ones that you can control. For example – many product managers are not in charge of pricing or marketing or the GTM. So… should you measure customer acquisition metrics?
Picking the right metric is more important than almost anything else.
Trust your gut
Eventually product mangers and entrepreneurs get paid for their judgement and not just for doing what people are telling them to do today. This is the only skill to hone and then measure results and course correct.